Friday, February 13, 2009

Project 365 Day 43 (Thu 12 Feb 09)

In the second half of 2008 the Australian government changed the tax laws for alcopops in a bid to curb teenage drinking. Whether this was the right approach or if it's worked seems to depend on which side you're on.

What I know about alcopops is anecdotal and based on Clarissa's habits. She's a fan of alcopops, and was impacted by the tax increase, and I guess like most young drinkers not sufficiently to stop drinking them altogether.

Clarissa with her latest tipple, Bolt, one of the new malt based alcopops.

You note I said Clarissa's experience and not Wini's. Wini is all about the destination and not the journey; looking for a mild buzz at the cheapest cost. She has no interest whatsoever in the taste, good, bad or indifferent as long as it's cheap!

And now Smirnoff is cannily getting around the tax laws by brewing a malt-based alcopop and Clarissa's taking advantage of the much cheaper price.

As we were chatting, Clarissa offered me a taste (as she often does) and this time I tried it. At first it tasted like an incredibly sweet raspberry drink, and that was followed by a mild beer after taste.

Not at all unpleasant and it's no wonder the kids drink them. It sure beats the beer and Mateus Rose the underage drinkers of the 70s were drinking.

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